The following may be attributed to Joan Marsh, AT&T Executive Vice President of Regulatory & State External Affairs:
“AT&T takes very seriously our commitment to protect consumers from unwanted text messages, and this is why we strongly support today’s declaratory ruling. This action empowers wireless providers to continue to protect consumers from spam and robotexts, while safeguarding legitimate texts.
“As the industry upgrades from traditional SMS messaging to a more sophisticated protocol, AT&T is leading efforts to ensure the delivery of trusted traffic while minimizing inadvertent blocking. These efforts include the introduction of a ‘tagging’ pilot that assigns a trust level to certain traffic, adopting an AT&T Code of Conduct with simple rules and guidelines for pushing through legitimate traffic, creating feedback loops that provide timely information when spam issues arise, and developing a pilot False Positive Portal that enables the reporting of inappropriate blocking and provides a mechanism to request unblocking.
“We appreciate the Commission’s leadership in this area and we will continue to work with our vendors and partners as we strengthen and build on these efforts.”