The following may be attributed to Joan Marsh, AT&T Senior Vice President of Federal Regulatory:

“AT&T has long been committed to a clear and transparent approach to ensuring that the privacy rights of our customers are protected. For this reason, AT&T is pleased that the FCC listened to the parties to this proceeding, including the FTC, and adopted a privacy framework that mirrors in many ways the approach taken by the FTC, which regulates the privacy practices of virtually all other companies operating in the internet ecosystem. We also support the decision by the Commission to expand the permissible scope of reasonable first-party marketing and to harmonize the voice and data rules to ensure consistent implementation and enforcement.

“The framework adopted today, however, departs from the FTC regime in significant and illogical ways, most importantly in the treatment of web browsing and app history data. In this regard, the FCC’s order falls short of recognizing that consumers want their information protected based on the sensitivity of the information collected, not the entity collecting it. The FCC’s divergent approach will ultimately serve only to confuse consumers, who will continue to see ads based on their web browsing history generated by edge providers even after they have been told by their service provider that their consent is required for use of such information.”

Share this
FacebookTwitterLinkedInEmail